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Market Intelligence · Firm vs firm

Merrill Lynch vs J.P. Morgan: advisor moves between the two firms

How many advisors moved from Merrill Lynch to J.P. Morgan, how many moved the other way, and where else each firm’s leavers went, from SEC registration records through . The page shows movement as recorded; it does not rate either firm.

Trailing 12 months ending Competitive moves · SEC IAPD records · Page published

  • Merrill Lynch to J.P. Morgan25117.9% of Merrill Lynch’s competitive departures.
  • J.P. Morgan to Merrill Lynch466.6% of J.P. Morgan’s competitive departures.
  • Net between the two205More moved toward J.P. Morgan than away from it. Not adjusted for firm size.
  • Both directions297Moves between the two firms, either way.

Counts are investment adviser representatives (IARs) in SEC IAPD records, including supervisory and administrative registrants and excluding representatives registered only as brokers. Every move counted is a competitive move. How these figures are counted

The short answer

In the 12 months to , 251 investment adviser representatives moved from Merrill Lynch to J.P. Morgan and 46 moved from J.P. Morgan to Merrill Lynch: a net 205 toward J.P. Morgan. Moves to J.P. Morgan were 17.9% of Merrill Lynch’s 1,404 competitive departures; moves to Merrill Lynch were 6.6% of J.P. Morgan’s 692.

Both directions

Each direction as a share of the departing firm’s competitive departures and of the receiving firm’s competitive arrivals. Merrill Lynch had 1,404 departures and 534 arrivals; J.P. Morgan had 692 and 980. The two firms differ in size: Merrill Lynch had 24,555 IARs when the period began and J.P. Morgan had 12,453, and none of these counts is adjusted for that.

Moves between Merrill Lynch and J.P. Morgan
DirectionIARsShare of the departing firm’s departuresShare of the receiving firm’s arrivals
Merrill Lynch to J.P. Morgan25117.9%25.6%
J.P. Morgan to Merrill Lynch466.6%8.6%

Where else each firm’s leavers went

J.P. Morgan was destination No. 1 for those who left Merrill Lynch, and Merrill Lynch was No. 3 for those who left J.P. Morgan, by number of IARs. Firms with the same count are listed alphabetically.

Largest destinations of IARs who left Merrill Lynch
#FirmIARsShare of those who left
1J.P. Morgan25117.9%
2Wells Fargo Advisors18112.9%
3Morgan Stanley15010.7%
4LPL Financial715.1%
5Raymond James503.6%
Largest destinations of IARs who left J.P. Morgan
#FirmIARsShare of those who left
1Wells Fargo Advisors11116.0%
2Morgan Stanley8011.6%
3Merrill Lynch466.6%
4LPL Financial385.5%
5Charles Schwab375.3%

Where those who moved are based

The states with the most moves each way, by where each person is registered now.

Merrill Lynch to J.P. Morgan
StateIARsShare of placed moves
California4819.1%
Texas3714.7%
Florida2911.6%
J.P. Morgan to Merrill Lynch
StateIARsShare of placed moves
Texas1021.7%
California715.2%
Florida715.2%

Placed in a U.S. state or Washington, D.C.: all 251 moves from Merrill Lynch to J.P. Morgan, and all 46 the other way. Each person is placed in the state with most of their registered branch locations in the current record, with a fixed rule for ties. People with no branch location on file are placed by their registration state, or shown as Multi-State when registered in several; Multi-State people are not in any state’s count.

Moving with colleagues

  • Merrill Lynch to J.P. Morgan. No share is shown: the timing of these moves did not clear the test below.
  • J.P. Morgan to Merrill Lynch. No share is shown: the timing of these moves did not clear the test below.

A registration cluster is three or more advisors who left the same firm for the same destination firm, are registered in the same state, and arrived each within three days of the one before. A direction’s share is shown only when it has 20 or more moves, the share is at least 2.0 times what 1,000 shuffles of the arrival dates of all the departing firm’s leavers give, and a shuffle matches it less than 5% of the time. Registration dates show timing, not intent: a cluster does not establish that the people worked together or decided together.

What these flows can’t tell you

Which firm is better. The counts show where registrations moved, not how either firm treats advisors or their clients. A larger firm has more people who could leave, and these counts are not adjusted for size.

Why anyone moved. The SEC record has no field for reasons, and this page has no sourced reporting on why people moved between Merrill Lynch and J.P. Morgan.

What came with them. The record does not show whether clients or assets followed, or whether a move worked out for the person who made it. It leaves out people who left the industry and representatives registered only as brokers.

Explore each firm

AdvisorWire™ shows arrivals, departures and the routes between firms on the same data.

Questions and answers

How many advisors moved from Merrill Lynch to J.P. Morgan?

251 investment adviser representatives (IARs) in the 12 months to , 17.9% of Merrill Lynch’s competitive departures.

How many advisors moved from J.P. Morgan to Merrill Lynch?

46 IARs in the same months, 6.6% of J.P. Morgan’s competitive departures. Between the two directions that is a net 205 toward J.P. Morgan.

Is Merrill Lynch or J.P. Morgan better for advisors?

The registration record can’t answer that, and this page doesn’t try. It shows how many people moved each way. Whether either firm fits a practice depends on the advisor’s clients, team and plans, and staying can be the right answer.

How these figures are counted

Who is counted
Investment adviser representatives (IARs) in the SEC’s Investment Adviser Public Disclosure (IAPD) records, including supervisory and administrative registrants. Representatives registered only as brokers are not included. Exact counts here are of IARs; general statements say advisors.
A competitive move
A registration that moved to a different firm, with brand variants rolled up to their operating family. Moves within a family, confirmed corporate events such as acquisitions and platform conversions, and returns after a gap of more than 180 days are excluded. Each person counts once, at their latest move in the period.
Period
to , by the date the person registered with the new firm. Filings for the latest weeks are still arriving, so recent counts can rise slightly. Published .
Shares
A direction’s share of departures is its moves divided by all competitive departures from the firm they left; its share of arrivals is the same moves divided by all competitive arrivals at the firm they joined.
Net between the two
Moves one way minus moves the other way. It is not either firm’s overall net movement, which counts every other firm too, and it is not adjusted for the firms’ size. A net under 5% of the moves between the two is described as about even.
Registration clusters
Three or more advisors who left the same firm for the same destination, in the same state, each arriving within three days of the previous one. Clusters form among all of the departing firm’s leavers. To test against chance, their arrival dates are shuffled 1,000 times; a share is shown only for 20 or more moves, when it is at least 2.0 times the chance share and the chance of matching it is below 0.05.
Location
Each person is placed in the state with most of their registered branch locations in the current record, with a fixed rule for ties. People with no branch location on file are placed by their registration state, or shown as Multi-State when registered in several; Multi-State people are not in any state’s count. The current record may not show where someone worked when they moved.
Not counted
People who left the industry (they drop out of the record), broker-only representatives, and moves without a valid date.

Source: SEC Investment Adviser Public Disclosure (IAPD) registration records, processed by Continuum Search Group. How Market Intelligence figures are built.

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Where financial advisors are moving

Put this report in national context. Our October 2026 study examines firm-to-firm changes in SEC registration records. It covers October 21, 2025 through October 20, 2026.

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