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Registration records, not announcements
Every figure traces to reported firm-registration changes rather than press releases, AUM estimates, or recruiting claims.
Market Intelligence
The advisor market, measured.
See where registrations are moving, which routes repeat, and how firms compare - through one independent view of the advisor market.
Registration movement, in context. Aggregate SEC IAPD evidence - never AUM estimates, recruiting headlines, or paid rankings.
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When advisors move
Movement has a rhythm.
Moves are not spread evenly across the year. Loading the latest movement data...
Read this first
These reports track IAR registration-change records from public SEC IAPD data; broker-only representatives are excluded. They reveal directional market patterns - not advisor production, AUM, client movement, satisfaction, or intent.
Each IAR is counted once at their most recent qualifying change in the window. The default competitive view sets aside mergers, rebrands, and platform conversions. How we count
A move means an IAR's registration changed from one firm to another during the window. The reports count registration-change records - not assets, revenue, production, client relationships, or verified advisor transitions.
A single change can be filed under both a broker-dealer and an RIA registration. We count the advisor once rather than once per registration line, so dual registrations are not double-counted.
IAR registration changes can include non-producing, supervisory, home-office, or administrative registrants. Read every figure as a directional movement record, not an audited count of producing advisor transitions.
Choose a core view
Four views that answer the biggest questions.
Select one of the four views below to preview the report. Look up a firm, compare roster churn, follow recurring routes, or narrow the evidence to your state.
The Advisor Flow Index
What does recent movement show for this firm?Look up any tracked firm to see reported inflow and outflow, net-flow rank, tenure at exit, and common destinations.
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Firm Churn
What share of a firm's starting roster left?Compare competitive departures with each firm's reconstructed starting headcount - the rate behind the raw counts.
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Migration Lanes
Which firm-to-firm routes are repeating?See the busiest routes, compare head-to-head exchanges, and separate isolated moves from clustered 30-day patterns.
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Movement Map
What does advisor movement look like in my state?Select any state to see local gainers, losses, and the inbound, outbound, and in-state routes that repeated.
Open the reportGo deeper
More ways to read the market.
Use a focused lens when the broad flow numbers are not enough: momentum, tenure, channel, experience, credentials, local markets, or corporate conversions.
Trajectory
Momentum Watch
Which firms are heating up, cooling off, or changing direction inside the window?
Open report → Business modelAdvisor Channel Flow
How registrations move among wirehouse, regional, IBD, hybrid RIA, RIA, bank, and insurance models.
Open report → RetentionLanding Durability
Whether experienced advisors who join a firm stay - and where early exits concentrate.
Open report → TenureFlight Window
How long advisors had been at a firm before leaving, across the market and firm by firm.
Open report → ClustersTeam / Burst Radar
Where same-route registrations concentrate inside 30-day windows - a signal of coordinated movement.
Open report → ExperienceVeteran Advisor Flow
Where advisors with 15 or more years in the industry are arriving and departing.
Open report → CredentialsCredentialed Advisor Flow
Reported movement among advisors whose public registrations include the CFP designation.
Open report → Channel durabilityTransition Durability
Which channel-to-channel moves show the highest and lowest early-exit share.
Open report → Corporate activityConversion Watch
Separate registration changes driven by consolidation, rebrands, and platform conversions.
Open report → All 50 statesLocal Market Movement
Jump directly to an advisor-movement page for any state or Washington, D.C.
Choose a market →Our data philosophy
Useful without being overstated.
A $50 million advisor and a $1 billion advisor each count as one registration-change record. That makes these reports a directional view of movement - not a production-weighted league table.
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Samples shown honestly
Thin samples are flagged, muted, or withheld. Rankings appear only where activity is sufficient for a responsible comparison.
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Signals, not verdicts
Movement can show where to ask better questions. It cannot determine whether a firm or transition is right for an individual advisor.
Apply the evidence
Put the market data against your own decision.
Rick can help you separate a useful market signal from the firm, channel, and transition questions specific to your practice.
- Independent context
- 100% confidential
- No cost to advisors
Rick KerstiensCo-Founder & CEO
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