Market Intelligence · Firm movement
Rockefeller Capital Management advisor arrivals: where 147 came from
Where they came from, who left, and how Rockefeller Capital Management compares with its peers, from SEC registration records through .
Trailing 12 months ending
- Arrivals147Joined from another firm.
- Departures34Left for another firm. 17 the year before.
- Net competitive movement+113Arrivals minus departures. People entering or leaving the industry are not counted.
- Departure rate3.9%Of the 864 at Rockefeller Capital Management on , when the period began.
Counts are investment adviser representatives (IARs) in SEC IAPD records, including supervisory and administrative registrants and excluding representatives registered only as brokers. Every move counted is a competitive move. Year-over-year ranges use the same 3.6% prior-count allowance for every firm. How these figures are counted
The short answer
In the 12 months to , 147 investment adviser representatives joined Rockefeller Capital Management from another firm and 34 left, for net competitive movement of +113. Morgan Stanley was the largest source (31, 21.1% of those who joined), followed by Merrill Lynch (28) and UBS (25). Rockefeller Capital Management’s departure rate was 3.9% of the 864 there when the period began; at the four peers on this page it ran from 3.8% to 6.1%.
Rockefeller Capital Management at a glance
- Owner
- Rockefeller Capital Management L.P., through RFS OpCo LLC Form ADV,
- Headquarters
- New York, New York Form ADV,
- Investment adviser representatives (IARs)
- 1,059 registered SEC IAPD records, as of
- Regulatory assets under management
- $99.6 billion Form ADV,
- Other SEC-registered adviser
- Rockefeller & Co. LLC, $36.8 billion in regulatory assets under management Form ADV,
- Main custodian
- National Financial Services LLC Form ADV,
- Broker Protocol
- Member, joined member list,
Owner, headquarters, assets and custodians are from the Form ADV of Rockefeller Financial LLC, one of Rockefeller Capital Management’s SEC-registered investment advisers, as filed on the date shown. The other adviser files its own Form ADV and reports its own assets, which this page does not add together; Rockefeller Capital Management’s IAR count and moves on this page cover both. Regulatory assets under management are the securities portfolios the adviser continuously supervises or manages, as the firm reports them; they are not total client assets. Custodians are those Form ADV names for its separately managed accounts, largest first. Broker Protocol status is from the member list its administrator, J.S. Held, publishes. The IAR count is from this page’s SEC IAPD snapshot and covers every registration in the firm family whose moves the page counts.
Where those who joined came from
147 investment adviser representatives joined Rockefeller Capital Management from another firm in the same period. Morgan Stanley, Merrill Lynch and UBS together accounted for 57.1% of them.
| # | Firm | Channel | IARs | Share of those who joined |
|---|---|---|---|---|
| 1 | Morgan Stanley | Wirehouse | 31 | 21.1% |
| 2 | Merrill Lynch | Wirehouse | 28 | 19.0% |
| 3 | UBS | Wirehouse | 25 | 17.0% |
| 4 | Truist | Bank / Institutional | 11 | 7.5% |
| 5 | Stifel | Regional Broker-Dealer | 9 | 6.1% |
| 6 | J.P. Morgan | Wirehouse | 7 | 4.8% |
| 7 | Wells Fargo Advisors | Wirehouse | 6 | 4.1% |
| 8 | Stephens | Not classified | 4 | 2.7% |
| 9 | Equitable | Insurance-Affiliated | 2 | 1.4% |
| 10 | Goldman Sachs Wealth Services | Bank / Institutional | 2 | 1.4% |
The other 22 came from 19 other firms. Firms with the same count are listed alphabetically.
Where those who left went
Morgan Stanley, Citizens and UBS together received 20.6% of the investment adviser representatives who left Rockefeller Capital Management.
| # | Firm | Channel | IARs | Share of those who left |
|---|---|---|---|---|
| 1 | Morgan Stanley | Wirehouse | 3 | 8.8% |
| 2 | Citizens | Bank / Institutional | 2 | 5.9% |
| 3 | UBS | Wirehouse | 2 | 5.9% |
The other 27 went to 27 other firms. A firm is named only when two or more people moved there. Firms with the same count are listed alphabetically. Channel is the destination's operating model in Continuum's firm classification; a firm with entities in two channels shows both, and “Not classified” means the firm is outside the classification.
Departures by quarter
Investment adviser representatives who left Rockefeller Capital Management in each of the last eight calendar quarters. Calendar quarters overlap the trailing period only in part, so they do not add up to its count. The latest, Q3 2026, is provisional: registrations for moves late in a quarter keep arriving for weeks.
| Quarter | Departures | Status |
|---|---|---|
| Q4 2024 | 2 | Complete |
| Q1 2025 | 5 | Complete |
| Q2 2025 | 6 | Complete |
| Q3 2025 | 5 | Complete |
| Q4 2025 | 4 | Complete |
| Q1 2026 | 10 | Complete |
| Q2 2026 | 13 | Complete |
| Q3 2026 | 7 | Provisional |
Who leaves
- 1.6 yearsMedian time at Rockefeller Capital Management before leaving, at the registration entity they left.
- 38.2%Share of those who left with ten or more years in the industry by the data date.
- No share shownMoved with colleagues: among the 34 who left, departures in groups of three or more who left Rockefeller Capital Management for the same firm, in the same state, each within three days of the one before did not clear the test against shuffled arrival dates (at least 2.0 times the chance share, matched by a shuffle less than 5% of the time), so no share is shown.
Channel of the firms they joined
Investment adviser representatives who left Rockefeller Capital Management, by the operating model of the firm they joined.
Where those who left are based
| # | State | Departures | Share of placed departures |
|---|---|---|---|
| 1 | California | 7 | 20.6% |
| 2 | New York | 4 | 11.8% |
| 3 | Florida | 3 | 8.8% |
| 4 | Georgia | 3 | 8.8% |
| 5 | Massachusetts | 3 | 8.8% |
All 34 departures are placed in a U.S. state or Washington, D.C. Each person is placed in the state with most of their registered branch locations in the current record, with a fixed rule for ties. People with no branch location on file are placed by their registration state, or shown as Multi-State when registered in several; Multi-State people are not in any state’s count. A departure placed in a state is a change of firm, not a relocation.
Rockefeller Capital Management and its peers
The same measures, on the same definitions and dates, for Hightower, Corient, Steward Partners and Sanctuary.
| Firm | IARs at the start | Left | Departure rate | Change on the year before | Joined | Net competitive movement | Median tenure of those who left | Share with ten or more years in the industry |
|---|---|---|---|---|---|---|---|---|
| Rockefeller Capital Management | 864 | 34 | 3.9% | 17 the year before | 147 | +113 | 1.6 years | 38.2% |
| Hightower | 933 | 56 | 6.0% | +42% to +47% | 65 | +9 | 2.4 years | 30.4% |
| Corient | 526 | 20 | 3.8% | 18 the year before | 123 | +103 | 2.7 years | 25.0% |
| Steward Partners | 411 | 22 | 5.4% | 7 the year before | 74 | +52 | 8.1 years | 81.8% |
| Sanctuary | 359 | 22 | 6.1% | −27% to −24% | 34 | +12 | 2.7 years | 31.8% |
Departure rate is departures divided by IARs at the start of the period. Changes on the year before are shown as about flat or as a range; see the method below. Where either year has fewer than 20 departures, the year-before count is shown instead.
Two patterns worth understanding
For every investment adviser representative who left for a competitor, about 4.3 joined from another firm.
In the 12 months to , 147 joined and 34 left. This doesn’t establish why individuals moved, or whether Rockefeller Capital Management’s total headcount rose.
Departures aren’t limited to newer advisors.
38.2% of those who left had ten or more years in the industry, and the median time at Rockefeller Capital Management before leaving was 1.6 years.
The record shows where people went. Whether a different model fits your practice depends on your clients, your team and what you want to build, and staying can be the right answer.
What the record cannot tell you
The SEC registration record shows that an investment adviser representative’s registration moved from one firm to another, and when. It does not say why. There is no field for reasons, and this page has no sourced reporting on why people left Rockefeller Capital Management.
The record also leaves out people who left the industry altogether, representatives registered only as brokers, the clients or assets that moved, and whether a move worked out for the person who made it.
Explore the wider movement picture
Rockefeller Capital Management is one part of a larger picture. AdvisorWire™ shows which firms are gaining and losing advisors, and how movement differs across firms and states.
Explore AdvisorWire → See Rockefeller Capital Management in AdvisorWire →
Questions and answers
How many advisors joined Rockefeller Capital Management in the last 12 months?
147 investment adviser representatives joined Rockefeller Capital Management from another firm in the 12 months to , and 34 left, for net competitive movement of +113.
Where do advisors joining Rockefeller Capital Management come from?
Morgan Stanley (31) was the largest source, followed by Merrill Lynch (28) and UBS (25). Together they accounted for 57.1% of those who joined.
Who owns Rockefeller Capital Management?
Rockefeller Financial LLC, one of Rockefeller Capital Management’s SEC-registered investment advisers, is owned by Rockefeller Capital Management L.P., through RFS OpCo LLC, according to its Form ADV filed .
How many advisors does Rockefeller Capital Management have?
1,059 investment adviser representatives (IARs) were registered with Rockefeller Capital Management in SEC IAPD records as of . The count includes supervisory and administrative registrants and leaves out representatives registered only as brokers, so it can differ from the advisor headcount Rockefeller Capital Management reports.
How much does Rockefeller Capital Management manage?
Rockefeller Capital Management’s Form ADV, filed , reports $99.6 billion in regulatory assets under management: the securities portfolios its adviser, Rockefeller Financial LLC, continuously supervises or manages. Rockefeller & Co. LLC reports $36.8 billion in its Form ADV filed . That is not the same as total client assets, which firms count in their own ways.
How many advisors left Rockefeller Capital Management in the last 12 months?
34 investment adviser representatives left Rockefeller Capital Management for another firm in the 12 months to : 3.9% of the 864 registered there when the period began. Over the same months 147 joined from other firms, for net competitive movement of +113.
Where do Rockefeller Capital Management advisors go?
Morgan Stanley (3) received the most, followed by Citizens (2) and UBS (2). Together they took 20.6% of those who left.
Are more advisors leaving Rockefeller Capital Management than a year ago?
34 left, against 17 in the 12 months before. With fewer than 20 departures in a year, a percentage change would overstate what the counts show.
How long had advisors been at Rockefeller Capital Management before leaving?
The median was 1.6 years at the registration entity they left, and 38.2% had ten or more years in the industry.
Why do advisors join or leave Rockefeller Capital Management?
The SEC record does not say. It shows that a registration moved from one firm to another and when. It has no field for reasons, and this page has no sourced reporting on why people joined or left Rockefeller Capital Management.
How these figures are counted
- Who is counted
- Investment adviser representatives (IARs) in the SEC’s Investment Adviser Public Disclosure (IAPD) records, including supervisory and administrative registrants, so a count can exceed the advisor headcount a firm reports. Representatives registered only as brokers are not included. Exact counts here are of IARs; general statements say advisors.
- A competitive move
- A registration that moved to a different firm, with brand variants rolled up to their operating family. Moves within a family, conversions and rebrands are excluded, as are confirmed corporate events and returns after a gap of more than 180 days. Each person counts once, at their latest move in the period.
- Net competitive movement
- Arrivals from other firms minus departures to other firms, on the rules above. People entering or leaving the industry are not counted.
- Period
- to , by the date the person registered with the new firm. Filings for the latest weeks are still arriving, so recent counts can rise slightly. Published .
- Departure rate
- Departures divided by the IARs at the firm when the period opened on , reconstructed from registration dates in today’s record. People who have since left the industry are missing from it, so the rate reads slightly high. People later moved by a confirmed corporate event are left out of the starting count, as in Firm Churn.
- Today’s count and the starting count
- Rockefeller Capital Management has 1,059 IARs in today’s record and had 864 at the start of the period. Today’s count includes 84 people whose first registration began on or after , and the starting count is rebuilt from today’s record, which no longer includes people who have since left the industry.
- The year before
- to , rebuilt from today’s record on the same rules. It has lost people who have left the industry since, so it reads low. A change under 5% either way is reported as about flat; a larger one as a range, from the change after raising the year-before count by 3.6% to the raw change. When either year has fewer than 20 departures, both counts are given and no percentage.
- Quarters
- Calendar quarters, each person counted once per quarter at their latest move in it. The latest quarter is provisional because filings for moves late in a quarter keep arriving for weeks.
- Tenure and experience
- Tenure is time at the registration entity the person left, not across affiliated entities. Industry experience is years since first registration, as of the data date.
- Moved with colleagues
- Departures in a registration cluster: three or more people who left the same firm for the same destination firm, in the same state, each arriving within three days of the one before. The share is shown only for 20 or more departures, and only when it is at least 2.0 times what 1,000 shuffles of the same people’s arrival dates give, with a shuffle reaching it less than 5% of the time. A cluster is timing in the record; only a public announcement confirms a team.
- Patterns
- A pattern is stated only when it holds: moves to firms in Rockefeller Capital Management’s own channel at 40% or more of departures, called most only above 50% and only for a firm outside the independent channels; a flow ratio of at least 1.1, rounded to one decimal; and 30% or more of those who left with ten or more years in the industry.
- Location
- Each person is placed in the state with most of their registered branch locations in the current record, with a fixed rule for ties. People with no branch location on file are placed by their registration state, or shown as Multi-State when registered in several; Multi-State people are not in any state’s count. The current record may not show where someone worked when they moved.
- Not counted
- People who left the industry (they drop out of the record), broker-only representatives, and moves without a valid date.
Source: SEC Investment Adviser Public Disclosure (IAPD) registration records, processed by Continuum Search Group. How Market Intelligence figures are built.
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